Saturday, April 21, 2007

Resource Links


  • Best Global Brands - 2001
    (http://www.businessweek.com/magazine/content/01_32/b3744001.htm)
    Businessweek article describing the best global brands.

  • Pricing Strategies
    (http://www.economist.com/business/displayStory.cfm?story_id=1143622)
    Article describing what not to do when pricing products.

  • Superbrands - America's Top Brands - Power Brands - Top Spending Brands
    (http://www.brandweek.com/brandweek/features/superbrands/superbrands.jsp)
    Collection of top brands organized by year and catagory

  • A Short Introduction to Branding: BrandSolutions, Inc
    (http://www.brand.com/WhatIsBrand.htm)
    Branding introduction and examples