Resource Links

Best Global Brands - 2001 (http://www.businessweek.com/magazine/content/01_32/b3744001.htm) Businessweek article describing the best global brands.
Pricing Strategies (http://www.economist.com/business/displayStory.cfm?story_id=1143622) Article describing what not to do when pricing products.
Superbrands - America's Top Brands - Power Brands - Top Spending Brands (http://www.brandweek.com/brandweek/features/superbrands/superbrands.jsp) Collection of top brands organized by year and catagory
A Short Introduction to Branding: BrandSolutions, Inc (http://www.brand.com/WhatIsBrand.htm) Branding introduction and examples