How to derive fresh consumer insights to differentiate products and services.
If companies examined customers and tire experience with a product or service -- the consumption chain -- they can uncover opportunities to position their offerings in ways that neither they nor their competitors thought possible. Here is a thought provoking list of questions marketers can use to help them identify new, customer base points of differentiation.
If companies examined customers and tire experience with a product or service -- the consumption chain -- they can uncover opportunities to position their offerings in ways that neither they nor their competitors thought possible. Here is a thought provoking list of questions marketers can use to help them identify new, customer base points of differentiation.
- How do people become aware of their need for your product and service?
- How do consumers find your offering?
- How do consumers make their final selection?
- How do consumers order and purchase your product or service?
- What happens when your product or service is delivered?
- How is your product installed?
- How is your product or service paid for?
- How is your product stored?
- How is your product moved around?
- What is the consumer really using your product for?
- What do consumers need help with when they use your product?
- What about returns or exchanges?
- How is your product repaired or service?
- What happens when your product is disposed of or no longer used?
No comments:
Post a Comment