Political and cultural environment changes

The political environment consists of laws, agencies, and groups that influence or limit marketing actions. The political environment has undergone three changes that affect marketing worldwide: increasing legislation regulating business, strong government agency enforcement, and greater emphasis on ethics and socially responsible actions.

The cultural environment is made up of institutions and forces that affect a society's values, perceptions, preferences, and behaviors. The environment shows long-term trends towards a "we society," a lessening of trust of institutions, increasing patriotism, greater appreciation for nature, a new spiritualism, and the search for more meaningful and enduring values.