The marketing environment -- part 3 -- terms

marketing environment -- the actors and forces outside marketing that affect marketing managements ability to build to maintain successful relationships with target customers
Microenvironment -- the actors close to the company that affect its ability to serve its customers -- the company, suppliers, marketing intermediaries, customer markets, competitors, and publics
macroenvironment -- to the larger societal forces that affect the Micro environment -- demographic, economic, natural, technological, political, and cultural forces
marketing intermediaries -- firms that helped the company to promote, sell and distribute its goods to final buyers: they include resellers, physical distribution firms, marketing service agencies, and financial intermediaries
public -- any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives
demography -- the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics
baby boomers -- the 78 million people born during the baby boom following World War II and lasting until the early 1960s
generation X -- the 45 million people born between 1965 in 1976 in the "birth dearth" following the baby boom
generation Y -- the 72 million children of the baby boomers, born between 1977 and 1994
economic environment -- factors that affect consumer buying power in spending patterns
Engel's laws -- difference is noted over a century ago by Ernst Engel in how people shift their spending across food, housing, transportation, health care, and other goods and service categories as family income rises
natural environment -- natural resources that are needed as input by marketers or that are affected by marketing activities
technological environment -- forces that create new technologies, creating new products and market opportunities
political environment -- Laws,government agencies, and pressure groups to influence and when it various organizations and individuals in a given society
cultural environment -- institutions and other forces that affect societies pasted values, perceptions, preferences, and behaviors
environmental management perspective -- a management perspective in which the firm takes aggressive actions to affect the publics and forces in its marketing environment rather than simply watching and reacting to them