Natural and technological environment trends

The natural environment shows three major trends: shortages of certain raw materials, higher pollution levels, and more government intervention in natural resource management. Environmental concerns create marketing opportunities for alert companies. The marketer should watch for four major trends in the technological environment: the rapid pace of technological change, high research and development budgets, the concentration by companies on major product improvements, and increased government regulation. companies that failed to keep up with technological change will miss out on new product and marketing opportunities.