Saturday, June 23, 2007

in the global trade environment

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Chapter 3 -- vocabulary preferential trade agreement -- a mechanism that confers special treatment on select trading partners free trade ar...

in the global trade environment

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Chapter 3 -- summary The multilateral World Trade Organization, created in 1995 as the successor to the General Agreement on Tariffs and Tra...
Friday, June 22, 2007

the global economic environment

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Chapter 2 -- vocabulary market capitalism -- an economic system in which individuals and firms allocate resources and production resources a...

the global economic environment

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Chapter 2 -- summary The economic environment is a major determinant of global market potential and opportunity. In today's global econ...

introduction to global marketing

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Chapter 1 -- vocabulary Global marketing -- involves an understanding of specific concepts, considerations, and strategies that must be skil...

introduction to global marketing

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Chapter 1 A company that engages in global marketing focuses its resources on global marketing opportunities and threats. Successful global...
Saturday, June 09, 2007

unit 4 summary

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Marketing Data Analysis Marketing research is a systematic process used to identify and solve marketing-relat...

discriminant analysis

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Chapter 18 Discriminate analysis is useful for analyzing data when the criterion or dependent variable is categorical and a predictor or ind...

correlation and regression

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Chapter 17 The product moment correlation coefficient, r , measures the linear association between two metric (interval or ratio scaled) var...

analysis of variance and covariance

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Chapter 16 In ANOVA and ANCOVA, the dependent variable is metric in the independent variables are all categorical, or combinations of catego...

frequency distribution, cross tabulation, and hypothesis testing

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Chapter 15 Basic data analysis provides viable insights and guides the rest of the data analysis as well as the interpretation of the result...
Wednesday, May 30, 2007

Sampling and Data Collection Summary

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Sampling The objective of most marketing research projects is to obtain information about the characteristics or parameters of a population...

data preparation

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Chapter 14 Data preparation begins with a preliminary check of all questionnaires for completeness and interviewing quality. Then more thor...

data collection: fieldwork

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data collection, preparation, analysis, and reporting -- Chapter 13 -- fieldwork Researchers have two major options for collecting data: dev...

sampling: final and initial sample size determination

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Chapter 12 The statistical approaches to determining sample size are based on confidence intervals. These approaches may involve the estima...

sampling: design and procedures

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Chapter 11 Information about the characteristics of a population may be obtained by conducting either a sample or a census. Budget and time...

questionnaire and form design

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Chapter 10 To collect quantitative primary data, the researcher must design a questionnaire or an observation form. A questionnaire has thr...
Saturday, May 19, 2007

measurement and scaling -- noncomparative scaling techniques

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chapter 9 In noncomparative scaling, each object is scaled independently of the other objects in the stimulus set. the resulting data is gen...

measurement and scaling

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Chapter 8 Measurement is the assignment of numbers or other symbols to characteristics of objects according to set rules. Scaling and invol...

experimentation

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Chapter 7 The scientific notion of causality implies that we can never prove that X causes Y. At best, we can only infer that X is one of t...