Marketing in the Digital Age -- terms

marketing fundamentals -- part 14 -- terms

intranet -- a network that connects people within a company to each other into the company network
extranet -- a network that connects a company with its suppliers and distributors
Internet -- a vast public web of computer networks that connects users of all types all around the world to each other and an amazingly large "information repository"
customerization -- leaving it to individual customers to design the marketing offering -- allowing customers to be first prosumers rather than only consumers
E-business -- they use of electronic platforms -- intranets, extranets, in the Internet -- to conduct the company's business
E-commerce -- buying and selling processes supported by electronic means, primarily the Internet
E-marketing -- the marketing side of the e-commerce -- company efforts to communicate about, promote, and sell products and services over the Internet
B2C (business-to-consumer) e-commerce -- the online selling of goods and services to final consumers
B2B (business-to-business) e-commerce -- firms using B2B trading networks, auction sites, spot exchanges, online product catalogs, barter sites, and other online resources to reach new customers, serve current customers more effectively, and obtain buying efficiencies and better prices
open trading exchanges -- huge e-marketspaces in which B2B buyers and sellers find each other online, share information, and complete transactions efficiently
private trading networks (PTNs) -- B2B trading networks that link a particular seller with its own trading partners
C2C (consumer-to-consumer) e-commerce -- online exchanges of goods and information between final consumers
C2B (consumer-to-business) e-commerce -- online exchanges in which consumers search out sellers, learn about their offers, and initiate purchases, sometimes even driving transaction terms
click-only companies -- the so-called dot-coms, which operate only online, without any brick and mortar market presence
click-and-mortar companies -- traditional brick and mortar companies that have added e-marketing to their operations
corporate Web site -- a web site design to build customer goodwill and to supplement other sales channels, rather then to sell the company's products directly
marketing Web site -- a web site that engages consumers in interactions that will move them closer to a direct purchase or other marketing out come
online advertising -- advertising that appears while consumers are surfing the Web, including banner and kicker adds, skyscrapers, and other forms
viral marketing -- the Internet version of word-of-mouth marketing -- e-mail messages or other marketing events that are so infectious customers will want to pass them along to friends
Web communities -- Web sites were members can congregate online and exchange views on issues of common interest
spam -- unsolicited, unwanted commercial e-mail messages