Marketing and Society -- terms

marketing fundamentals -- part 16 -- terms

Social Responsibility and Marketing Ethics

Consumerism -- an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers
environmentalism -- an organized movement of concerned citizens and government agencies to protect and improve peoples living environment
environmental sustainability -- a management approach that involves developing strategies that both sustain the environment and produce profits for the company
enlightened marketing -- a marketing philosophy holding that a companys marketing should support the best long-run performance of the marketing system; its five principles include customer oriented marketing, innovative marketing, value marketing, sense of mission marketing, and societal marketing
consumer oriented marketing -- the philosophy of enlightened marketing that holds that the company should view and organize its marketing activities from the consumers point of view
value marketing -- a principal of enlightened marketing that holds that a company should put most of its resources into value building marketing investments
sense of mission marketing -- a principal of enlightened marketing that holds that a company should define its mission in broad social terms rather than narrow product terms
societal marketing -- a principal of enlightened marketing that holds that a company should make marketing decisions by considering consumers wants, the companies requirements, consumers long run interests, and societies long run interests
deficient products -- products that have neither immediate appeal nor long run benefits
pleasing products -- products that give high immediate satisfaction but may hurt consumers in the long run
salutary products -- products that have little appeal but may benefit consumers in the long run
desirable products -- products they give both high immediate satisfaction and long run benefits